BLOG. SEO is a project, SEO is dead and SEO is about manipulating the search engines. There are three of the myths we often hear. Now takes cabbage on the most common misconceptions.
1. SEO is a project
Unfortunately, a common misconception. SEO is not rarely prioritized in favor of other initiatives, since the current website already has “ok visibility” and therefore it is considered that work on the organic search can be paused or placed in the future. It also happens that SEO is switched on only after the traffic has gone down (maybe after a migration) and therefore, the relevant ones want search engine optimization, at least until they have returned the same visibility as before. Having paused since SEO work or ending completely is the risk that you will once again feel a pinch both in traffic and in visibility as there are constantly new recommendations that the site needs to be adapted to. So no. SEO is no project with a start and end time. It is an “Always on” initiative with both long-term and short-term effects and it can take a long time to reach set goals.
2. SEO is dead
One reason many believe in this incorrect statement may be because there is a picture that the ads get all the clicks and that Direct Answers would cause people to stop signing up for organic search results. But SEO would be dead is far from true. If you are looking for SEO and doing a good job, it will be guaranteed to give you an increase in traffic to the site and also to affect the number of conversions.
3. SEO is free
Obviously, nothing is free and it costs always if you want to take expertise either in the hired of hiring an SEO specialist or by consulting a consultant. Do you know what you do, you can definitely do some SEO work done on your own, but without the right tools (which can cost a lot) you will soon notice that you will not get on.
4. SEO is about manipulating search engines
No, no and no. A common misconception is that SEOs are working to “trick” Google and other search engines in order to get better rankings. However, it is not enough to emphasize that SEO is primarily about creating as good user experience as possible and meeting visitor needs in order to increase qualitative traffic to the site.
5. Google does not like SEO
It may be that Google’s search engine giant does not like SEO, maybe because it’s not something they make money on. In fact, Google does not at all deny SEO but, on the other hand, it is clear that they are doing everything to prevent manipulation and cheating.
6. The more pages the better
A classic. In the past, it was common for pages to be created for all possible important keywords and, in addition, different ones for singular and plural, definite forms and indefinite forms and so forth. All to make sure to look at just about all keywords within one’s industry. Now it’s doing much more harm than good, the most important thing is to think about the value of the visitor – what is the purpose of the page and what does it cater for needs and issues? Be sure to map important keywords to relevant pages and create content-based content.
7. Great AdWords Budget provides better organic ranking
This foundation we encounter looks as tight. There is no direct truth in it, but of course it can have some indirect effect. How much money you spend on SEM advertising really affects the success of your ads and is not about improving your organic rankings – but, of course, you drive a lot of traffic to a page through advertising, so it can spoil some of your organic success. A site with a lot of traffic and commitment in the form of links creates better conditions for the rankings. Important pages should have a great budget in Adwords so that you can see your ads on all relevant searches linked to the content you want to reach.
8. Call Google and ask for better ranking
Quite honestly, we are prompted to call the search engine and ensure that ranking is improved on a particular keyword. Sorry to make you disappointed you who think it’s so simple but it’s not. No one who works with SEO has such an agreement with Google, how practical it would be. There are no shortcuts but it is a good SEO strategy that applies.
9. SEO is just about link building and ranking on key keywords
This common misconception goes hand in hand with much of what I have already raised. There are many who think SEO is only about building links and that it is about being seen on the most important keywords. But again, focus should be on creating content that responds to users’ questions and needs, not just to be seen on just that important keyword. If the users do not find what they want to leave, they are still website so then the ranking does not really matter. It is qualitative traffic that applies. Many also forget the importance of longtailand all the huge amounts of keywords with less search volume – here are many insights and opportunities to retrieve. And links are still supervised, but a varied link profile with relevant and qualitative links is a and o – keep in mind that search engines do not like cheating and manipulation!
10. Social media provide important linkage
No, they do not. Links from social media do not provide a link to your website that affects the link profile to any extent. On the other hand, social media activities can have a positive effect in the way people discover your brand and help spread your content – which in turn can generate valuable links from blogs and other sites. Social media is, in other words, an excellent tool for strengthening your digital presence and can have indirect positive effects on your SEO work.
11. Google is premier to big companies
We end up with something that may be happy for your small business owners, namely, Google does not really benefit large companies automatically when it comes to giving them better organic visibility. However, it may be difficult to compete with them in the search results as they usually have significantly more traffic and links than the smaller companies. In addition, weighing factors such as “Domain trust” (a site value and quality) into the ranking algorithm and well-known brands have more and more earned more “trust” for a long time, which makes them easier to appear in search results.
Nowadays, a larger budget in Adwords also requires access to exact search volumes in Google Keyword Planner, so it may seem that small businesses are disadvantaged. Tip is not focusing on the most common keywords that everyone else wants to see. Instead, take time to find important long-term searches and create content that adds value to the visitor. Also check the search traffic in Search Console and analyze what visitors are targeting for the type of keywords currently available – there may be many improvement opportunities? Also worth mentioning is that big companies often have long processes to get through changes so you’re quick on the puck and are willing to try new things and there are good chances of good visibility in certain areas. So, do you work on SEO continuously, and do it well,