To implement SEO, the right tools are indispensable. But before you have discovered the best tools you are years ahead. Moreover, the best tools are usually paying. On this page you will find links to the best free SEO tools we use.
SEO Tools that you should have:
Google Analytics is the most common visitor counter. It is actually much more than that. It gives you insight into what visitors do on your website, and what you can improve. According to us, Google Analytics should be on every website!
Google Webmaster Tools is a tool from Google for Webmasters. It is the only tool in which you can see how often your site is displayed in Google for keywords. You can see how many clicks you get, what your CTR is, what your average position is, etc. So that alone should be used by every webmaster. But this tool has many more essential functions. A must have!
The Google Keyword Planner is an indispensable tool for keyword research. Actually he is meant for Adwords users. But it is also used by SEO specialists to estimate the popularity of keywords. By means of this tool you get an idea how often keyword combinations are typed in Google. This tool is far from perfect, by the way. You have to take the results with a grain of salt. Also use your common sense, google and other tools as a supplement.
Handy SEO Tools:
SEMrush is a useful tool to estimate the popularity of a website. You can use it for your own website or to check out the competition. Unfortunately the free version has some limitations.
Pro Rank Tracker is an online tool to track your positioning in Google. That way you know where you are and where you are going. With a free account you can track up to 20 keywords spread over 2 web addresses.
Open Link Profiler is the least limited free backlink checker we have found. If you are looking for a good free backlink checker, then you’re all right here. To be able to use more advanced functions, you must take a paying account.
Is the backlink profile of your website healthy? Are you afraid of Google Penguin? Do you want to know if you are at risk? Thanks to this tool you can check whether the backlink profile of your site is healthy.
Do you think your website was affected by Google Penguin, Panda or another Google algorithm? This tool connects to Google Analytics account and overlays your statistics with a timeline of updates. This way you can more easily see which update has affected your site.