Instagram is a simple platform where we can share photographs and since its birth in 2010 until now it growing daily. From this blog I will explain how to grow your Instagram follower and earn money with it.
If you learn how to monetize it can be very beneficial if done in right way, by both way organic and through advertising on Instagram.
Below are the number of active users per month and they are the most famous social networks in the world. On earth we are more than 1 billion people, on daily basis we are using mobile phone and watch or share images and video on social network.
Other interesting data provided by the same Instagram team are:
- 500 million active users every day.
- 80% of accounts follow a minimum company on Instagram.
- 25 million company profiles worldwide.
- The time spent watching videos has increased by 80% by users .
- More than 200 million users visit a company profile daily.
- 1 in 3 stories comes from a company.
- There are 2 million monthly advertisers on this network.
- 50% of companies that use Instagram worldwide, create Stories at least once a month.
- The 96% of advertisers US states that still use the Stories in the next six months.
- More than 500 million accounts use Stories daily.
It is the place where ordinary people and celebrities can show their profile without depend on directly on the media or having a blog. Instagram has become a medium by itself and becoming an influencer within this network is a challenge for many people.
With a little patience and perseverance, whoever proposes it can become an influencer and make their presence profitable in this network.
How to grow and earn money with Instagram
1 # Images and videos of very good quality
It is no longer worth a simple photo taken with the mobile to make money with your Instagram account.
The photos are the soul of this platform and if you want to stand out above the rest you must worry about the quality of the images. These are the 3 important points:
- Device for taking the photo: camera or mobile
- Previous edition
You can take photos or videos with a mobile, but see that it has a quality camera. Or use a camera that brings that differential plus to your profile.
You should consider:
- The megapixels are important for good snapshot, but not tell the whole story.
- Good light sensor . Size influences performance in low visibility conditions and in a better dynamic range.
- Good lens .
- The maximum aperture of the camera , which indicates the amount of light that can enter our sensor.
- The image processing .
- See if the device has two rear cameras , it is the most advanced technology now and allows you to create wide-angle images, apart from other virguerías.
Think also of the frame of the image. It is important that the focus is on what you want to have the photo.
On the other hand, there is the previous edition of the photo before you publish it. Instagram offers several filters and parameters, but if you want to professionalize and monetize your Instagram account , it is better that you use professional applications. How:
- Lightroom . It is a very useful and user friendy tool. It allows quality photos to have a professional finish. You can touch up light and contrast, cover small details that you don’t like and sort the folders by photographs.
- Photoshop . The mother of all image editing programs. It is for advanced levels, but if you know how to use it you can get real virguerías with your images.
- Canva . This online application is very simple to use and allows you to quickly and intuitively frame the images, decide the size of the photo, add effects or texts and put a filter.
2 # Your profile as a brand exhibitor: choose a niche market
To get attention and make a dent with your professional account and make it profitable , you must specialize in a niche market.
People who want to make money with Instagram do not see their account as a personal profile, but as another window to the world of their business.
According to study 62% of regular Instagram users are women and 38% men. It is a social network where female use predominates, but is increasingly used by the opposite sex, being its exponential growth. In the range of 16-30 years 70% are girls and in the one of 31-45 falls five points (65%).
Being a very visual platform, above all accounts related to:
- Kitchen / Restoration
- Animals / Pets
- Shops / Ecommerces to publicize the products / services
- Brands (with a goal of branding, rather than final sales)
- Sport / wellness / being fit / dietary
- Architecture, design, illustration and art
- Travel, leisure and hospitality
3 # Advertising on Instagram
These day more and more competition on Instagram and it is more difficult to differentiate and also monetize your own Instagram account , whether personal or business.
Sometimes, to earn money, you must invest money. Of course, intelligently and doing well.
An advertising campaign on Instagram can help us exponentially multiply the investment made. Getting to attract potential customers or followers to our account, depending on the objective.
We should not panic at the idea of advertising, since there is no minimum mandatory budget . If you want you can start with 5 per day or 3,000 per month. It will depend on your decision and your possibilities.
Campaigns can be stopped and modified at any time. Everything is designed so that the advertising platform of Instagram and Facebook gives opportunities to young and old. Digital advertising is not just for big brands!
Here is a video of how to get followers on Instagram with Advertising on Stories. Instagram stories are one of the most viewed ad formats within the social network.