Today I want to talk to you about one of the most important aspects when it comes to making a web page. Rather, at the time of putting into operation that web. It’s about SEO Positioning.
How to optimize your website so that “Google likes”?
What plugins can you install on your WordPress website to optimize SEO positioning?
Let’s put ourselves in situation, you already have your web page made, with a fantastic theme, with a great design and with some fantastic plugins that do wonders … what do you lack? Let your target audience know your product or service, that your potential customers enter this wonderful website, right?
In this post I will list and explain the most useful plugins to improve your SEO positioning.
The plugin par excellence to optimize SEO positioning. It is one of the most complete and useful SEO plugins that you have to install yes or yes on your website.
It is very easy to use, and also has a first “walk” thanks to which, by answering some questions about your site, the plugin is configured alone.
However, if you want to learn how to configure it step by step, you can do it here. In this post I tell you other plugins that are essential for me in any web page.
I must say that there is another very good plugin, called All in One SEO Pack, with which we can achieve practically the same as Yoast SEO and is very similar.
At this point we find faithful advocates of one and another, I am more than Yoast SEO, but for tastes, colors. Try both and you’ll tell me which one is your favorite!
EWWW Image Optimizer
As you know, the loading speed of a website is a very important factor that influences SEO positioning. The loading speed of a website is influenced in part by the weight of this website.
In turn, a large part of this weight of the web is due to the fact that the images we have on our site weigh a lot and are not optimized.
There are web pages and tools that optimize images to reduce their weight without losing quality, such as TinyPNG.
The EWWW Image Optimizer plugin does the same as the TinyPNG website, but automatically on the web page when you upload a new image, as well as in bulk with all the images on the web.
It is a very easy to use and very useful plugin.
WP Smush is another plugin dedicated to the optimization of the images on our website. It is also very good, like EWWW Image Optimizer. But, in my opinion, I think it offers better results.
WP Smush is responsible for resizing, optimizing and compressing the images of the web, both the ones you upload and the ones you already have, all without losing quality and without appreciating changes in the images.
This plugin is one of the most useful to accelerate the loading speed of your website. With it you can activate caching and preloading the cache. In addition to what is known as “loading images on demand”.
With this technique, images are not loaded until you get to them by scrolling.
The downside of this plugin is that it is paid, but the truth is worth investing in it.
If you want to know more about how this super plugin is used, consult this post.
BJ Lazy Load
If you do not want to spend anything on the previous plugin, you can replace everything you get with that plugin with other plugins also very good.
Lazy Load is a plugin that takes care of what I mentioned before, loading images on demand. With it you will improve the loading time of your website.
WP Super Cache
With this other plugin you can also replace everything that WP Rocket offers you in terms of cache.
By caching information, we will improve the loading speed of the web, because it stays stored and then shows it much faster.
In this way it is not necessary to execute all the scripts over and over again, consuming the resources.
WP Super Caché and W3 Total Caché are two plugins dedicated to the same and both very good. You can try both and stay with the one you like the most.
You know that WordPress works with databases, right? Well, the database of your website is composed of different tables, they store everything you do on the web, they grow and grow, and often they are filled with information that is not relevant or necessary.
The WP-Optimize plugin optimizes the tables in your site’s database, cleans all irrelevant and unnecessary information, eliminates spam messages and comments, etc.
It works automatically and with great efficiency, in such a way that we accelerate our website and improve loading times.
KK Star Ratings
I finish with this plugin, which is not an SEO plugin as such, but it greatly influences the improvement of the positioning.
Have you ever seen in the search results the typical little stars of opinion? Has this influenced you when clicking on that post and not on another? Yes right?
With this plugin you will be able to include these stars in your posts, in such a way that you will improve the CTR of your result (the proportion of clicks with respect to impressions). Of course, this will work if your post is good and you have received good “reviews”, but … it can be counterproductive.
In addition to all these plugins to improve SEO, there are many more related to Online Marketing, Social Networks, Design, which indirectly improve your SEO, as they will make your website more attractive.
And of course, to all this we must add the tricks, tips and techniques you must do to achieve your content on the first page of Google search results.