Knowing how to title the texts of a website or website tag and title or a blog is a very important part of a content marketing strategy. Why? Very easy; not only do you have to be good, you also have to look good with
tag and title.
And, a priors users do not know if what you offer is professional and quality or not (unless your brand already has some recognition in the sector).
Therefore, you may prepare a super article, with visual content and download included like e-book, and then networking does not cause the slightest impact.
The power of the holder with hook is such that even the worst articles manage to generate engagement according to which niches. Of course, think that basing your content strategy on only using attractive
tag and title, is a practice that has “very short legs”.
“Sooner or later, a website with poor quality content always ends up being crossed out of what it is; a website with poor quality content. “
For this reason, my recommendation is that you take advantage of the power of the owner only as a resource of attraction, and that you support it with a content that demonstrates the pasta that your digital business is made of.
For this, I encourage you to join me in this post in which I will tell you:
- What are the real benefits of writing original titles.
- What are the 5 types of headlines that are most often seen in networks.
- Up to 9 creative copywritingtips to help you with your headlines.
Why should you write attractive and original tag and title ?
Any community manager can affirm that the success of a publication in social networks resides in 80% of the titles. At the end of the day, the quality of the content matters (and a lot), but it is not the first thing that catches our attention.
If you manage to attract traffic thanks to a headline with a hook, then the content will be in charge of fighting for the permanence of the user on the page and decreasing bounce rates.
“No matter how good a content is, if it does not engage users from the title, it will be very difficult for it to attract.”
So, seriously, never underestimate the influence that a good title can have on users. I’ll tell you why? Let’s see it in the next point.
Why is the use of good tag and title so important for your website or blog?
Write with wit and originality all your web content, is something that brings a lot of credibility at a professional level, and this is something that also extends to commercial level; Your products and services will be perceived with different eyes.
But this is nothing more than the most remarkable benefit of, literally, writing with art. An original owner, in addition:
- Generates more web traffic: As I said before, getting the tag and title to be hooked will be what makes users want to know more.
- It gains the confidence of the search engines: The well-thought-out titles, which also contain powerful keywords, give information to search engines, helping SEO positioning.
- It gives a different brand image: A good title ( tag and title ), makes the content stand out from the competition.
- Encourages the loyalty of users: Accustomed readers to consume quality content, preceded by original titles, loyalty and leave them wanting more.
Devoting time and effort to thinking about a good tag and title is key when it comes to improving results. And even more if you apply your own style, recognizable by all readers.
The 5 most common types of titles
Although marketing trends are evolving year after year, there are certain patterns or “styles” that tend to be seen more, surely, because they like users better and work better.
Taken into the field of copywriting, knowing how to awaken the interest of users and, therefore, also of Google, is a more than fantastic aspect.
Some of the most popular headlines, and that will surely sound to you, can be categorized into some of the following groups:
1 # Numerical: Those that start with a number and promise a listing. Example: “9 Original tricks to write headlines with hook”.
2 # Appeals: Those who directly speak with the reader. Example: “Discover the best tips to optimize your titles”.
3 # Educational: These are non-questioning questions. Example: “How to write titles that attract readers”.
4 # Descriptive: Descriptive titles that inform of the content. Example: “Ways to write attractive headlines”.
5 # Reflective: Titles formulated as an interrogation. Example “What is the best way to write original titles?”.
Despite being a bit seen this kind of headlines, if they are still used is because they work very well.
Do we see how you could contribute something different to the title of your content? Well, stay with me!
9 Tips for writing original and hooked titles
I would not like you to limit yourself to repeating the pattern of those five types without going a little further. So, I’m going to share with you 9 tips with which to give free rein to your imagination to write original titles even more striking.
These tips can work either separately or in combination (I’ll leave that to your choice). Of course, the first advice I’m going to give you should always apply.
1 # Do not abuse negativity
In marketing and advertising, the word “no” has always been avoided because of the negative connotations that a title or content may have that abuses it. However, well used can generate many benefits.
“You do not have to avoid the no, you have to know how to use it”.
To understand the difference between a “no” well used or not, you just have to think about yourself. It is enough that someone tells us not to pick up anything before eating so that we feel more inclined to do so. Well the same happens in the titles, if you know how to play reverse psychology, users may feel more attracted.
2 # Know your audience well
It is the simplest and most obvious advice, but very necessary when writing original titles; It is not the same to address a company, that someone who is initiating on the subject.
It is not the same to speak to a young audience composed of students, than to an adult and expert audience.
“To be clear who you are addressing is the first step in finding the right tone.”
Generic and impersonal titles can work, but if you know your audience well, it will be easier to find the formula to attract them.
3 # Highlight the benefits of the article
Whenever you have the opportunity, you can highlight the benefits of consuming the contents of your website just by reading the title.
What will the users learn? What problem can they solve? Answering these questions in the title is a good way to leave users wanting more.
“Both in the title and in the description of the promotional publications, it is necessary to emphasize the benefits.”
4 # Use words and expressions that encourage
After a long time using original titles of all kinds, and doing different tests with users, online marketing professionals have been shaping the type of words that have the most hook.
It is about words and expressions like:
- Quick / basic / free guide for …
- The difference between…
- What you should know …
- What they never told you …
- Tips and curiosities about …
- Alternatives to …
5 # Express yourself clearly
The title is the first thing readers will notice, take the opportunity to send a clear and concise message!
If you use a complicated language or many technicalities, users will believe that the content will be the same and may seem difficult or boring, and end without clicking.
“Writing in a simple way makes reading more palatable, in addition to making writing work more enjoyable.”
Online marketing has managed to shorten distances between brands and users, so it is better to take advantage of that quality of the channel and not complicate it with a technical language that enlarges the distances.
6 # Prioritize brevity
Always keep in mind that the original titles must be read completely. If you use many characters, it may not appear as a whole in the search engine results or it may make several lines and distract the visual symmetry of your web.
“An original title does not need to be extensive. Briefness we all appreciate; users and search engines. “
If you want to be able to say more with less words, you can also play with different variants in the title (title visible to search engines) or H1 (visible title for your website). This is something very simple, which is very positive for SEO and that, on the other hand, not everyone does it.
7 # Add superlative adjectives
In general, the use of adjectives is always good when describing something. It helps the interlocutor to get an idea of what is being talked about.
In this case, what we are looking for is promotion, it is better to use superlative adjectives than other types; “Better, superior, super, more, the greater …” are words that help to demonstrate the quality of a web content.
Not only in the title, using adjectives within the content will also make it easier to empathize with what you are explaining.
8 # Promise to help (and fulfill it)
As long as your content is a guide or any other type of help for users to learn something new, you should not wait for the readers to discover what it is about.
“To give credibility to your brand, you have to fulfill what is offered in the title.”
Do not use this type of claim if the content is not going to fulfill what was promised; promoting one thing and offering another, affects online reputation very negatively.
9 # Promote the “click”
One aspect that users value especially from the Internet, is that advertising is less intrusive than in other channels. They can decide when and where to enjoy the contents, and that gives them a freedom that they perceive as very positive.
“The user decides when to read your content and publications, whether he does it sooner or later depends in large part on your power of attraction.”
Therefore, you must give all the facilities, through all possible channels, to access the consumption of your content now or later. As you already know, striking and original headlines are one of the elements responsible for promoting clicks.
Like everything in online marketing, it is best to learn from trial and error. Go modifying the different options until you get what works best.
It is important to keep in mind that not everything works the same for all contents. A very useful trick when writing original titles is to publish them previously on Twitter to see how it works.
For example, you can post a tweet saying that soon you will launch an eBook on a specific topic, using the title you have thought of. According to the acceptance, so you can decide or another.
In any case, acquiring a unique style that hooks with your community of followers, is something that will depend on your sector and your business model.Would you add some type of title that was original to you? What practices would you recommend attracting from the headline of a publication?